The butterfly is a symbol of transformation and Butterfly Books hopes to transform the way youngsters perceive various careers.
The Butterfly Effect...
In addition, The Butterfly Effect refers to the theory whereby a minute localised change in a complex system can have large effects elsewhere and this is the hope of
Butterfly Books.
The Goal!
By raising awareness of careers from a young age Butterfly Books aims to ultimately help reduce national skills gaps as well as reduce gender bias in all careers.