the Butterfly?

The butterfly is a symbol of transformation and Butterfly Books hopes to transform the way youngsters perceive various careers.

the butterfly effect...

In addition, The Butterfly Effect refers to the theory whereby a minute localised change in a complex system can have large affects elsewhere and this is the hope of Butterfly Books.

the goal!

By raising awareness of careers from a young age Butterfly Books aims to reduce the national skills gap problems as well as promote gender equality in all careers.