Our mission is to raise awareness among children of the career options available to them, with the aim of improving diversity and reducing national skills gaps.

As a social enterprise, we reinvest the majority of our profits into achieving our mission.  


Who are we?

Butterfly Books publish career themed children's picture books and is run by brother and sister duo Kerrine Bryan and Jason Bryan.

Kerrine is a chartered electrical engineer and is the founder of Butterfly Books. She has a passion for inspiring the young and introducing them to the career options available to them. In 2014 she was listed as one of the UKs top 35 women in business under the age of 35, and has since won various other awards for her work.

Jason has a background in finance and is a keen writer. Having a young daughter, he is concerned that children are not exposed to the range of opportunities available to them early enough in life. He hopes that the books will not only educate, but also inspire.

What are we all about?

The butterfly is a symbol of transformation and Butterfly Books hopes to transform the way in which youngsters perceive various careers. In addition, The Butterfly Effect refers to the theory whereby a minute localised change in a complex system can have large affects elsewhere and this is the hope of Butterfly books.


Our books are picture books based on different careers and are aimed at children aged between 3 and 7 years old.


Companies are increasingly worried about the UK's skills gap. A survey of businesses, employing a total of 1.5m people, by the CBI employers' organisation found that 58 per cent were not confident they would have enough highly skilled staff available for their future needs. By raising awareness of careers from a young age Butterfly Books aims to reduce national skills gap problems as well as reduce gender bias in various careers.

Why should you buy a book?

The books will open children's minds to the broad range of career options available to them when they are older, and can also be a fun way for parents to explain to their children what they do at work! 


We work closely with professional bodies to ensure that the content of our books is technically correct too.


A percentage of our profit will also be used to support children's charities in the UK and worldwide.

Where are we based?

Butterfly Books is a UK company. We have representatives in the UK (London and Birmingham), USA (New York) and Canada (Toronto).


The books are available to buy worldwide.


Picture gallery

Contact us on +44 7480 494 106 +44 7480 494 106. We look forward to talking to you.

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